Despite being a 1000-year-old sport with a $7 billion industry, surfing has failed to produce the demographic and economic studies to show who we are, where we live, and what we spend.
So while other interest groups bolster their arguments with economic findings to prove their positions, all-too often, surfers get blindsided and bowled over, unable to offer a single hard number to support their cases or save their breaks.
Not anymore. With your help, we can start to paint a true picture of who surfers are and how we behave. And every surfer who answers provides another stroke of necessary detail. All you need to do is take 15 minutes to fill out the survey. Here's some quick rules:
- Answer honestly. An accurate study is our best weapon.
- When in doubt, leave an answer blank. We'd rather have less info than bad info.
- Pass it along to your friends.